Bsale, Mercado Libre y Ya Vendió brindan taller gratuito a emprendedores peruanos para potenciar sus ventas y avanzar hacia la omnicanalidad
- El 70% de las micro y pequeñas empresas en el Perú aún gestiona sus ventas de manera manual.
- Durante el taller se reveló que cerca del 25% de las consultas de compra ocurren de noche o fines de semana, y que responder rápido aumenta la conversión.
En un contexto económico donde la eficiencia operativa y la digitalización son claves para impulsar la rentabilidad, BSale, plataforma líder en sistemas de venta, facturación electrónica e inventario, lideró el taller presencial gratuito “Más clientes, más ventas y más control”, un espacio de capacitación que reunió a diversos empresarios del país.
El evento, contó con la participación de más de 40 emprendedores, así como especialistas de Mercado Libre y Ya Vendió, consolidando una alianza estratégica pensada en brindar a las Pymes las mejores herramientas de SEO, e-commerce y comercio conversacional con Inteligencia Artificial.
SEO Local: Captación gratuita de clientes en Google Maps
Durante el primer bloque a cargo de BSale, se enseñó a los emprendedores a captar nuevos clientes sin invertir presupuesto publicitario mediante el posicionamiento en Google Business Profile (Google Maps). Debido a que, el algoritmo de Google prioriza la relevancia (uso de palabras clave específicas en descripciones y opiniones), la distancia exacta y la confianza generada por fotos y reseñas reales.
Bsale remarcó que el SEO Local es la puerta de entrada para atraer clientes cerca del establecimiento físico, pero requiere de un sistema interno sincronizado que respalde la disponibilidad real del producto al momento en que el cliente decide comprar.
Inteligencia Artificial y la “pérdida nocturna de ventas”
Por su parte, Ya Vendió presentó el impacto del comercio conversacional asistido por Inteligencia Artificial en canales como WhatsApp. Durante la exposición se reveló un dato crítico: el 78% de los consumidores compra al primer vendedor que responde, mientras que más del 80% del tiempo de los equipos comerciales se gasta en tareas mecánicas.
Asimismo, se evidenció que casi el 25% de las consultas de compra se realizan fuera del horario comercial o durante fines de semana, momento en que los usuarios registran hasta tres veces más intención de compra. A través de la integración entre Ya Vendió y Bsale, la IA es capaz de consultar el catálogo y stock en tiempo real, concretar la venta y emitir la boleta de pago de forma autónoma las 24 horas del día.
Los errores del e-commerce y Marketplace
Finalmente, Mercado Libre abordó los cuellos de botella más comunes en el crecimiento de un e-commerce:
- Stock desactualizado y sobreventa: Vender un mismo producto en tienda física y marketplace sin sincronización, provocando cancelaciones y pérdida de reputación.
- Procesamiento manual (“API humana”): Destinar personal a copiar y pegar datos de pedidos entre planillas y plataformas, un cuello de botella que ralentiza la entrega a medida que aumentan los pedidos.
- Fichas incompletas y ventas sin margen: Publicaciones “mudas” que generan preguntas repetitivas, y rebajas de precios sin calcular costos ocultos (comisiones y envíos), confundiendo alto volumen de venta con verdadera utilidad.
Mercado Libre enfatizó la necesidad de conectar las tiendas virtuales directamente con el ERP de BSale para garantizar que las órdenes se procesen e inventaríen automáticamente sin margen de error humano.
“Este encuentro refleja nuestro compromiso de brindar a los emprendedores peruanos no solo herramientas tecnológicas de primer nivel, sino el conocimiento estratégico necesario para consolidar sus negocios en el tiempo. La clave de la competitividad digital radica en la integración: al unir fuerzas con aliados líderes como Mercado Libre y Ya Vendió, demostramos que las Pymes sí pueden multiplicar sus ventas, automatizar su gestión diaria y mantener el control absoluto de su empresa sin complicaciones”, concluyó Carla Follegati, Country Manager de Bsale en Perú.
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