Día de la Madre impulsa el consumo urbano y la presión sobre delivery: movilidad podría crecer hasta en un 40% el domingo 10 de mayo

informeactual3 months ago3 months ago1023 mins

La fecha se consolida como uno de los principales termómetros de demanda en movilidad y entregas.

El Día de la Madre se ha consolidado como una de las fechas de mayor impacto para la movilidad urbana y el delivery en Perú, al combinar compras de último minuto, reuniones familiares y mayor actividad en puntos comerciales y gastronómicos.

En 2025, según datos de inDrive, la fecha ya había mostrado un comportamiento pico. Durante la semana del Día de la Madre se registró un incremento del 13% frente a una semana regular. Solo el domingo, se realizaron más de medio millón de viajes y se espera que en el 2026, la demanda crezca hasta en un 40%.

De acuerdo con la compañía, los mayores flujos de movilidad se concentraron en el Aeropuerto Internacional Jorge Chávez, principales centros comerciales como Plaza Norte, Mall del Sur, Plaza San Miguel, Jockey Plaza y Mall Aventura San Juan de Lurigancho, además de terminales terrestres y cementerios en distintas ciudades del país. Los picos de demanda se observaron entre sábado y domingo, especialmente entre las 12:00 p. m. y 2:00 p. m., y de 5:00 p. m. a 9:00 p. m.

Por otro lado, en delivery, los distritos de Lima con mayor demanda fueron San Martín de Porres, San Juan de Lurigancho, Santiago de Surco, Los Olivos, Comas y Cercado de Lima. Históricamente, se sabe que gran parte de los envíos se realizan por la mañana y además se suele registrar un incremento de solicitudes del 10% a comparación de un domingo regular. Además, las categorías que tienen mayor tracción son: comida (especialmente desayunos), regalos y flores.

Para responder a la mayor presión operativa durante esta fecha, inDrive refuerza su servicio con incentivos y activando mayores beneficios para los conductores y couriers durante estas fechas. Además, la empresa también realiza monitoreo en tiempo real de indicadores como cancelaciones y tiempos de asignación a fin de responder a las necesidades del consumidor de forma efectiva.

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