Xiaomi lidera el ranking 2025 de importaciones de smartphones en Perú  

Xiaomi lidera el ranking 2025 de importaciones de smartphones en Perú

De acuerdo con el estudio de importaciones de smartphones de la consultora internacional Omdia, Xiaomi cerró 2025 con una participación de mercado del 30 % y un crecimiento anual del 18 %, frente al retroceso de sus competidores directos

Xiaomi consolidó su liderazgo en el mercado peruano de smartphones al cierre de 2025, al alcanzar el primer lugar en participación de mercado por volumen de importaciones, según el más reciente informe de la consultora internacional Omdia.

*De acuerdo con el estudio correspondiente al consolidado anual de 2025, la compañía registró una participación del 30 % en las importaciones de smartphones, acompañada de un crecimiento anual del 18 %, en un contexto marcado por la contracción de varios de sus competidores directos. El desempeño refleja la solidez de la estrategia local de Xiaomi, sustentada en un portafolio competitivo, una amplia cobertura de tiendas a nivel nacional y una creciente apuesta por el segmento premium.

Xiaomi: un actor clave en último trimestre 2025

El liderazgo de la marca se reforzó durante el cuarto trimestre de 2025, periodo en el que Xiaomi se posicionó como el principal proveedor de smartphones en el país, alcanzando una participación del 33 % en importaciones y un crecimiento anual del 32 %, según datos de Omdia.*

Este resultado estuvo impulsado por el lanzamiento de dispositivos de gama alta, como la Serie Xiaomi 15T, así como por una estrategia comercial orientada a ofrecer un portafolio integral que incluye productos del ecosistema de la marca, fortaleciendo la experiencia del usuario. A ello se suma la expansión de su red de distribución y el incremento de tiendas propias en el país, factores que han contribuido a mejorar la disponibilidad de sus productos y su penetración en el mercado local.

171 thoughts on “Xiaomi lidera el ranking 2025 de importaciones de smartphones en Perú  ”

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