Falabella y DYU estrenan una nueva Navidad: Chayanne y 31 Minutos protagonizan la campaña 2025
Una campaña que vuelve a posicionar a Falabella como referente creativo y cultural de la temporada navideña.
Falabella lanzó su campaña de Navidad 2025, desarrollada por DYU, reafirmando un ritual que ya forma parte del calendario cultural de Chile. Con una propuesta que cruza emoción, humor y música, la marca reunió a dos íconos profundamente queridos por distintas generaciones: Chayanne y 31 Minutos.
El desafío de este año no era menor: evolucionar una campaña que lleva décadas consolidándose como un hito cultural, manteniendo su esencia y sorprendiendo nuevamente al país. El resultado es una pieza que celebra la simpleza, la niñez y el humor como antídoto frente a la presión de fin de año.
La campaña se articula sobre el mensaje central: “La Navidad es más linda cuando la vemos con ojos de niño”, invitando a relajar la perfección y volver a disfrutar lo esencial.
“El trabajo de este año tenía una complejidad especial: cómo renovar un ícono nacional. Juntar a Chayanne con 31 Minutos es un éxito de Navidad, un lindo regalo musical, sin ninguna otra pretensión”, afirma Christian Bayer, Director General Creativo de DYU.
Uno de los elementos más destacados es la incorporación anticipada de 31 Minutos, un feat propuesto meses antes del fenómeno del Tiny Desk de octubre 2025, reflejando la visión estratégica de DYU y Falabella.
La producción —liderada por Alaska Films y dirigida por Jonathan Knuckey— refuerza la apuesta por la calidad audiovisual, el detalle y la construcción de marcas que trascienden el corto plazo.
La campaña está al aire desde el 30 de noviembre en Chile, dando comienzo a la Navidad y con adaptación regional en Perú.
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